On March 19, we hosted a festive online cooking masterclass dedicated to Nawruz – the spring equinox and the start of the new year in the solar calendar. The session was filmed in Tashkent, with Group-IB employees Zunnura and Sarvar as hosts. They not only cooked national dishes but also shared stories, traditions, and insights into the culture of Uzbekistan.
Event Program:
Our contributions:
Uniqueness:
This was more than a cooking session — it was a true virtual journey into the spirit of Nawruz. Through engaging conversation, warmth, humor, and a vibrant presentation of cultural traditions, viewers felt truly immersed in the celebration, despite the distance.
📅 Date: March 19, 2025
📍 Filming Location: Tashkent, Uzbekistan
👥 Number of viewers: 108
- Preparation of two traditional dishes: Uzbek plov and Shakarob salad. The hosts explained the recipes and shared cooking tips.
- Interactive segment: viewers asked questions via chat, took part in a photo-based quiz, and received prizes for their engagement.
- Sharing traditions: discussion about family Nawruz customs, local cuisine, and personal stories from the Uzbekistan team.
Our contributions:
- Selected and prepared a filming location in Tashkent.
- Developed a scenario focused on culinary content and interactivity.
- Styled the studio in a national theme, incorporating elements of the company’s branding.
- Provided all necessary equipment and ingredients.
- Held rehearsals to ensure the hosts felt confident on camera.
Uniqueness:
This was more than a cooking session — it was a true virtual journey into the spirit of Nawruz. Through engaging conversation, warmth, humor, and a vibrant presentation of cultural traditions, viewers felt truly immersed in the celebration, despite the distance.
📅 Date: March 19, 2025
📍 Filming Location: Tashkent, Uzbekistan
👥 Number of viewers: 108
