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8-Day MICE Tour in Morocco for a Fintech Company, March 2025

Morocco — a land where desert meets ocean and every day is full of contrasts. That’s exactly the type of layered and vibrant journey we created for 110 guests from an international fintech company.

How it unfolded:

Day 1
Guests were welcomed by Agadir's sun and the Atlantic breeze. After a smooth transfer to a hotel in Taghazout, they enjoyed a welcome lunch and some free time—some headed to the spa, others strolled through the town. The evening concluded with a scenic ocean-view dinner that marked the start of their Moroccan immersion.

Day 2
The morning began with an outdoor yoga session. Guests then chose their first adventure: a hike through the lush Paradise Valley or a surfing session with an instructor. That night, a festive dinner with live music, dancing, and workshops immersed everyone in local culture.

Day 3
This was a day of freedom. After morning yoga, guests picked up to two activities: fishing, golf, paddleboarding, surfing, spa time, or a cooking class. The day ended with a multi-course farewell dinner in Taghazout.

Day 4
After relocating to Marrakech, guests had time to unwind before the grand gala dinner. The evening took place under the stars in the Agafay Desert — carpets, lights, oriental dances, a live band, and a fire show created a magical setting.

Day 5
The day began with a visit to the serene Majorelle Garden and the Bahia Palace. In the afternoon, guests either explored the bustling souks or took a leisurely walk through the Medina. Each evening brought new impressions.

Day 6
Guests soared in a hot air balloon at sunrise, floating above the desert and palm groves — a highlight of the entire tour. Later, they relaxed over tea and breakfast and ended the day with a live-music dinner at one of Marrakech’s most atmospheric restaurants.

Days 7–8
The final days were left for personal time — some went shopping, others visited the spa, and many simply enjoyed the hotel. We arranged all transfers and assisted guests through departure.

Our actions:

  • Developed a complete MICE itinerary with dynamic storytelling and smooth logistics.
  • Managed all daily activities, from morning yoga to a desert gala dinner.
  • Provided a full infrastructure setup, technical support, show programs, excursions, and personal service.

Uniqueness:

This was more than just a business trip — it was a journey of discovery. Each day was filled with inspiration from nature and culture. It was a perfect blend of business goals and unforgettable team bonding moments.

📅 Dates: March 22–29, 2025
📍 Locations: Agadir, Taghazout, Marrakech
👥 Number of guests: 110
🎭 Concept: A multifaceted journey through Morocco
MICE